The InsTech.ie 2025 AI in Insurance Report offers a deep dive into the powerful shift AI is driving across the Irish insurance landscape—and why insurtechs are leading the way.

Gone are the days when artificial intelligence was a distant ambition. Today, AI is embedded in underwriting, claims handling, fraud detection, and customer engagement. But the real story isn’t just about smarter tools—it’s about how technology, data, and leadership are reshaping insurance from the ground up.

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From Data-Rich to Data-Ready

The report argues that while insurance has always been data-heavy, it's rarely been data-agile. Real transformation depends on rethinking legacy infrastructure to enable real-time, event-driven, AI-powered operations. Think underwriting that adapts on the fly or claims that are preemptively flagged and resolved.

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GenAI 2.0: Moving Beyond Chatbots

Generative AI (GenAI) is no longer limited to basic use cases. The next evolution—dubbed GenAI 2.0—means embedding intelligent models across the entire insurance value chain. Insurtechs like Inaza and CodeEast are already using AI to fully automate underwriting and submission triage, cutting processing times by up to 50% and improving underwriting precision.

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From Experimentation to Impact

The report highlights a shift from pilot projects to production-grade systems. In 2024, most insurers ran GenAI experiments; but in 2025, it’s about scaling what works. AI must now be paired with robust governance, explainability, and trustworthy data ecosystems.

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The Rise of AI-Native Insurers

True innovation, according to the report, lies in reimagining the insurer’s role—not just digitizing paperwork but embedding insurance into daily life via smart devices, connected homes, and real-time risk detection. This vision is already taking shape through agentic AI, intelligent claims triage (as seen with DOCOsoft), and AI factories focused on continuous innovation.

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Regulation and Trust: The New Differentiators

With the EU’s AI Act and DORA regulations looming large, insurers must show ethical AI use, transparency, and cybersecurity. Rather than barriers, these are becoming competitive advantages for firms that adopt responsible AI frameworks from the start.

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Why This Matters for Online Insurance Platforms

Customers want faster claims, smarter policies, and real-time engagement—but they also want transparency and human touch. AI can deliver all of this—if implemented with purpose.

The winners in the next era of insurance won’t just be tech adopters. They’ll be ecosystem builders—connecting data, compliance, and customer experience into one seamless, intelligent offering.

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